If you sat in on one of Yvette Jordan’s high school history or social justice classes, you might hear her pleading with students. Not asking them to be quiet, but urging them to speak up. Even if it’s over something that seems simple.
Often, their reply is, “Ms. Jordan, that’s not going to work.”
Similarly, when she talks to marginalized communities about standing up for themselves, they can feel it’s an overwhelming task. “Then I give small examples,” she says. “Like a stoplight you want to change because someone had an accident. You can write to your councilman. I talk about how those small changes can make a difference and then usually, they start nodding their heads.”
Jordan, who teaches at Central High School in Newark, New Jersey, has more recently taken up advising communities confronting environmental injustices across the country. And like many justice advocates before her, she pulls from the best source she has: her own life experience. The major impetus for supporting other impacted communities dates back to 2018 when she discovered high lead levels in her water—another symptom of what became known as the Newark lead water crisis. The lawsuit that NRDC and Jordan’s group, Newark Education Workers Caucus (NEW Caucus), brought against the city and subsequently settled, garnered national attention over the past three years. The result: A few weeks ago, the city announced it had finished replacing all 23,000 lead pipes, a project originally expected to take a decade. Safe water advocates now consider Newark a national model, but Jordan is quick to remind the people she counsels why that’s the case. Her community was “screaming and yelling” for change.
Now, she’s replicating that approach by sharing her story so other communities know what to do when environmental injustice happens in their backyards. “I feel it’s my mission to raise the voices of the disenfranchised,” she says.
And that’s exactly what she’s done.
An Evolution in Advocacy Work
Advocacy probably comes more naturally to Jordan than most. She grew up in Staten Island, New York, where she witnessed her father, a Democratic committeeman, registering people to vote and working for a councilman. “[My parents] instilled in me a love of civic engagement, being a part of your community, and doing what is right,” she says.
Eventually, Jordan served as a policy analyst for youth services in New York City during Mayor David Dinkins’ administration. The role helped her understand exactly what it took to make governments move. During that time, the administration formed a close relationship with Nelson Mandela, who was later elected president of South Africa. Jordan went on to serve as a consultant to NGOs and local governments there.
That all came in handy when the lead in Newark became a personal problem.
Jordan points out that the city’s initial response was lacking until residents fought back and the Environmental Protection Agency stepped in. “She took a lot of flak in the beginning because sometimes when you call out a local government, they can get defensive and attack the messenger,” says Jerry Epstein, a senior trial attorney at NRDC and the lead lawyer in the Newark case. “It took a lot of courage. It’s great that she can go to other communities now and say ‘Stick to it. It may be bumpy for a while, but it can work in the end.’”
As her work in Newark continued, Jordan began participating in national panel discussions about the fight for clean water and became involved in conversations about the role of women in addressing injustices like the Newark lead water crisis. Today, she also serves as co-chair of the Lead-Free New Jersey Advocacy Coordinating Committee, where she works in concert with other members to recommend and implement a coordinated strategy that will result in holistic lead remediation. In that process, she tries to empower those who are not traditionally heard to speak and elevate the issues in their own community.
This inclusive stance is critical to the organization’s mission. Through its work, it is pressing for equitable lead-free policies at the local and state level, building the capacity for collective action, and amplifying the voices of affected communities and individuals. Its ultimate goal: a lead-free state within the decade. A recently signed New Jersey law, which is in no small part due to the achievements in Newark, also requires the state to replace all of its lead water pipes within roughly the same time period. Together, this is monumental in a country where an estimated 12 million lead pipes carry drinking water to 22 million people.
That targeted and equitable approach extends to much of Jordan’s advising. In fact, the first thing she tells any community looking for change is to form a coalition. “I tell them coalitions are an excellent example of using your voice and not feeling as if you’re alone.” Plus, she says it makes your aim something less likely to be ignored.
The other major piece of advice she has is to be clear in your purpose and goals. And most certainly to center who you’re advocating for. For example, the mission at NEW Caucus was to advocate for students, families, and the community. So when NRDC approached members of the group to serve as plaintiffs, the lawsuit dovetailed perfectly with what they were doing.
The Communities at Stake
But speaking up, especially for disenfranchised groups, can be complicated. From polluted air to dirty water, communities of color nationwide bear the brunt of environmental injustice. Black Americans are exposed to more pollution from every source. Being Black is also a bigger risk factor for lead poisoning than poor housing. And Black Americans are 75 percent more likely to live near oil and gas refineries.
Unfortunately, this is what makes Black and brown communities the experts. Because of this burdensome expertise, Black communities have been leading on environmental justice (E.J.) for decades, yet were largely ignored by a predominantly white environmental movement for about as long.
In 1987, a landmark report revealed race was the greatest determining factor of whether an individual lived near a hazardous-waste facility. In 1991, hundreds of E.J. advocates descended on Washington, D.C., for the First National People of Color Environmental Leadership Summit, where participants drafted 17 E.J. principles. By 1994, President Bill Clinton signed the first-ever executive order on environmental justice.
It was a step forward, but decades later, many of the inequities remained. National environmental groups continued to pay Black and other E.J. activists little attention, failing to connect the dots between racial equity, social justice, and a healthy planet. Still, activists kept pressing decision makers to center the voices that had routinely been left out. And at the 2019 Climate Forum in Washington, D.C., where big green groups and community environmental justice groups came together to sign the Equitable & Just National Climate Platform, Black environmental leaders like Dr. Beverly Wright of the Deep South Center for Environmental Justice said it was time to confront racist policies head-on. “Today, the climate crisis compels a change in behavior. I support building bridges that bring people and organizations together for climate action that is clear-eyed in overcoming environmental racism,” Wright noted at the signing.
Dr. Wright, Hazel M. Johnson (the “mother of environmental injustice” and founder of Chicago’s People for Community Recovery), sociologist Dr. Robert Bullard (aka the “father” of the movement and the author of Dumping in Dixie: Race, Class, and Environmental Quality), and Catherine Coleman Flowers, an environmental justice titan: These are just some of the Black leaders who were historically excluded from the larger environmental movement but continued to champion their communities. Jordan is not only part of their legacy, but she stands next to them in ensuring the fight continues.
A Call for More Leaders From E.J. Communities
Three years after she tested her water and discovered just how severe the lead problem was, Jordan sees that there are still many communities that may not know where to start—or if they even can. But also, more and more, people are stepping into the light and asking to learn, sometimes because they’ve heard her speak.
Camille Mays, a Milwaukee community leader, knew early on that the work by Newark activists could serve as a model for all cities dealing with lead-contaminated water. After meeting Jordan and other Newark advocates at a Humanities Action Lab, she was amazed by the strategies and followed up with Jordan to work on Milwaukee’s lead crisis. “We have similar issues with lead in our water, and the strategies they had in place would actually rectify [this],” Mays says.
Earlier this month, after Newark officials announced in a celebratory event with Vice President Kamala Harris that all known lead pipes had been replaced, Jordan noted that she was not done. Other communities were still facing similar crises. Stamping out that injustice, she said, will require more E.J. leaders, especially from communities of color, to keep rising up and stating exactly what they need. Of course, Jordan will be right beside them.
“Whether it be talking with other groups on a national level in roundtables or co-chairing Lead-Free New Jersey’s advocacy committee,” she says, “it’s my mission to raise the voices of those who feel they can’t.”
This NRDC.org story is available for online republication by news media outlets or nonprofits under these conditions: The writer(s) must be credited with a byline; you must note prominently that the story was originally published by NRDC.org and link to the original; the story cannot be edited (beyond simple things such as time and place elements, style, and grammar); you can’t resell the story in any form or grant republishing rights to other outlets; you can’t republish our material wholesale or automatically—you need to select stories individually; you can't republish the photos or graphics on our site without specific permission; you should drop us a note to let us know when you’ve used one of our stories.
Chicago activist Andrea Chu is helping to bridge the gap between Asian American advocacy and environmental justice.
This National Poetry Month, four writers champion the legendary local activist who launched a movement while they continue to grapple with the work left to be done.
Dr. Mona Hanna-Attisha is helping to bring attention to the high lead levels in Newark, New Jersey’s drinking water—some of the highest recently recorded by a large water system in the United States.
Nearly three years after winning a $97 million legal settlement that required the city of Flint to replace its lead water service lines, NRDC is still on the ground holding officials accountable, and using similar tactics as we demand clean water for the residents of Newark.